with Big S and Trek jumping on the bandwagon I don't see prices going anywhere but up.

I'm gonna put Trek's full fattie at $2400 and Big S at $2800. Time will tell.

Surly and Salsa will see lycra-clad dirt roadies snatching up $3k, $4k, $5k+ fatties like it's nuthin and they'll say "wow, we should increase our prices if those guys are getting that much for theirs!"

I'm all for progressing the sport and I think the fattie going mainstream will be a good thing overall, but I definitely don't expect to see prices drop.

...and I've heard Kenda is making S's rubber for them. So, possibly Kenda will have a tire offering down the line?